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Google fights for quality for EU Navigation & Mapping Apps

Google has selected INRIX’s Real-time Traffic to help power its navigation and mapping applications.

The service is initially available in 8 countries across Europe, including the U.K. and Germany with plans to roll out into addition markets by the end of the year.

INRIX said that with Google they went from contract to implementation in under 45 days.

Until recently Google traffic was really lacking quality in Western Europe. This partnership will give an accuracy boost to Google’s turn-by-turn “Maps Navigation.“

Intersting that just before traffic information supplier INRIX made acquisition of its competitor in Western Europe British ITIS Holdings plc for $60 million.

Let's remind, partner Google in Ukraine on function Traffic is VIDEOPROBKI.

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